And it doesn’t stop there. In addition to our core machine learning and optimization processes, we use technology everywhere possible to be faster, more efficient, and reduce error rates. We’ve also invested in set-top box data to strengthen our models because high-level impression estimates are far from sufficient.
Finally, we bring best-in-class creative resources to the table and let our clients decide on the right team and direction. The bottom line? We don’t believe in “that’s the way it’s done.” We’re committed to continually improving our product, process, and brand performance.