At the heart of it

We look at media activation differently than our competitors. We’re not media buyers tacking on attribution solutions, or simply buying TRPs or CMPs. We’re continually focused on maximizing key client outcomes with an intelligent, effective technology that supports sound media strategy.

And it doesn’t stop there. In addition to our core machine learning and optimization processes, we use technology everywhere possible to be faster, more efficient, and reduce error rates. We’ve also invested in set-top box data to strengthen our models because high-level impression estimates are far from sufficient.

Finally, we bring best-in-class creative resources to the table and let our clients decide on the right team and direction. The bottom line? We don’t believe in “that’s the way it’s done.” We’re committed to continually improving our product, process, and brand performance.