Meet Our Experts

Michael Lyons

Chief Investment Officer

At JuiceMedia.IO Since: 2021

Location: Los Angeles, CA

Bio: Michael Lyons is the President, Chief Investment Officer at JuiceMedia.IO where he oversees all activation and investment efforts across JuiceMedia.IO’s clientele.

Michael has a wealth of experience working with branded performance clients seeking to grow their business via offline and digital media. His recent tenure co-founding leading analytics and optimization agencies in the streaming and connected TV space helped pioneer CTV and streaming measurement for many of today’s leading DTC and performance brands.

Michael’s prior experience at networks and publishers like ESPN and A&E Networks has provided him a unique perspective and deep insights on pricing models, inventory dynamics and product innovation.

The unique combination of Michael’s agency, publisher, network and ad-tech experience has enabled JuiceMedia.IO to deploy an industry-leading buying model, and advanced performance analytics products for their clients and evolve JuiceMedia.IO into a leader in linear and streaming media.

Bob Rafeedie

Chief Technology Officer

At JuiceMedia.IO Since: 2018

Location: Los Angeles, CA

Bio: Bob Rafeedie is the Chief Technology Officer at JuiceMedia.IO, he oversees all product development, architecture, data management, and visualization across the customer ecosystem. As a demonstrated software product and technology leader, Bob has been a critical stakeholder across a number of inventive projects with blue-chip brands such as Bombas, 23andMe, RxSense, Scott’s Cheap Flights, Varsity Tutors, and Slice.

With an extensive technology background that extends across big data collection, analytics, platform builds and operations, Bob has held a number of key positions throughout his career including tech leadership roles at Songtradr and SanDisk, where he built high-quality consumer products across multiple fields, including enterprise, digital, and B2B/B2C e-commerce marketplaces.

David Sant

Head of Client Success

At JuiceMedia.IO Since: 2022

Location: Los Angeles, CA

Bio: David Sant is the Head of Client Success at JuiceMedia.IO. David’s wealth of knowledge as both a CMO and head of acquisition spans strategy, planning and optimization making him uniquely positioned to develop impactful media strategies and provide performance insights for JuiceMedia.IO’s clients.

David’s passion for marketing has allowed him to lead integrated marketing teams in a wide variety of categories that have resulted in over $2 billion in revenue, thousands of new customers and brand growth. He’s had the opportunity to architect new approaches in customer acquisition and brand campaigns as well as integrated marketing strategies around media, messaging and tech in streaming, linear television, digital platforms and PR for both clients and agencies alike.

His past experience include serving as Chief Marketing Officer at Regenokine USA and Chief Strategy Officer at Feld Media to Executive Marketing Consultant at DS Consulting and Senior VP of New Customer Acquisition Marketing at Bank of America.

Robert Bowron

Senior Director of Data Science

At JuiceMedia.IO Since: 2021

Location: Columbus, OH

Bio: Robert brings 12 years of Data Science and Analytics experience to JuiceMedia.IO. Prior to joining Juice, Robert worked at several notable companies including American Express, the New York Times, and SafeAuto.

Christina Cervone

Director, Investment

At JuiceMedia.IO Since: 2015

Location: Los Angeles, CA

Bio: Christina has over a decade of experience executing highly targeted and profitable online and offline media campaigns across a wide portfolio of clients. When she’s not working, she spends her spare time wrangling her three small kiddos (four if you count her husband) and her 80 pound dog, who is the biggest baby of all.

Kelly Pratt

Director, Investment

At JuiceMedia.IO Since: 2015

Location: Austin, TX

Bio: Kelly is an advertising professional with over 16 years of experience in the media industry, managing and executing strategic plans for a wide variety of clients. In her spare time, she loves spending time with her family, traveling, and watching Bravo.

Alex Beechler

Manager, Streaming

At JuiceMedia.IO Since: 2017

Location: Los Angeles, CA

Bio: Alex is an integral part of the JuiceMedia.IO team and a key contributor to the company’s successful growth, market presence, and exceptional client satisfaction. Forward thinking and solution oriented, Alex brings a data-driven approach and a drive to create truly meaningful and mutually beneficial relationships with clients and partners. Alex is responsible for managing the streaming TV segment of the JuiceMedia.IO team and is the company’s go-to expert for all things OTT.

Elizabeth Wendorf

Supervisor, Local Broadcast

At JuiceMedia.IO Since: 2016

Location: Los Angeles, CA

Bio: Elizabeth has over 11 years of industry experience (including the last 5+ with JuiceMedia.IO) working across Local Broadcast, National Cable, Radio, Out of Home, and more. She’s an avid reader, a cat-lover, and a television encyclopedia.

Jennifer Mora

Investment Supervisor

At JuiceMedia.IO Since: 2017

Location: Los Angeles, CA

Bio: Jennifer comes to JuiceMedia.IO with over 15 years of experience in the industry working for small and large agencies. She has expertise in Local Market, Audio, and National TV campaigns within categories such as automotive, entertainment, consumer goods, and ecommerce. Fun Fact: Jennifer met Joey Fatone from *NSYNC at our company building!

Nikole Maroe

Investment Associate

At JuiceMedia.IO Since: 2021

Location: Los Angeles, CA

Bio: Since graduating from the University of Hawaii, Nikole has gained experience in traditional media buying—specifically OOH, Audio, and Linear TV—for a wide variety of global clients in categories such as music, entertainment, health & wellness, finance, gaming, travel, and consumer goods. More often than not, you can find Nikole at the beach, her local farmer’s market, or hiking the trails of Griffith Park with her husky.

Suzy Ellquist

Investment Associate

At JuiceMedia.IO Since: 2020

Location: Nashville, TN

Bio: Suzy comes to JuiceMedia.IO with over 10 years of industry experience across many different media types such as Linear TV, Audio, Streaming, OTT, SEO, Paid Social, and Display. She has contributed to the success of a diverse portfolio of DRTV campaigns for clients such as Boot Barn, Bombas Socks, Draft Kings, NortonLifeLock, Trip Advisor, Viking Cruises, and VistaPrint. In her free time, she enjoys home decor projects, playing with her two Bengal cats, traveling (seeing all 50 states is on her bucket list), and going to country music festivals. Suzy is also an identical twin! Multiples actually run in her family: her aunts are identical triplets, her grandfather is an identical twin, and she has two sets of identical twin cousins.

Marissa Veis

Investment Assistant

At JuiceMedia.IO Since: 2020

Location: Los Angeles, CA

Bio: Marissa graduated from San Diego State University in 2020 with a major in marketing and a minor in sustainability. In her free time, she likes to go on hikes with friends, play tennis, go to comedy shows, and travel whenever she gets the opportunity.

Angela Yun

Investment Assistant

At JuiceMedia.IO Since: 2021

Location: Whittier, CA

Bio: Angela is a recent graduate of California State Polytechnic University-Pomona, earning a Bachelor’s of Science degree in Communication with an emphasis in Public Relations. A notable achievement for Angela is that she is the first in her family to graduate college. On her days off, you can find her either watching movies and TV shows or walking her two twin dogs, Molly and Ellie.

Joe van den Bosch

Investment Assistant

At JuiceMedia.IO Since: 2021

Location: Los Angeles, CA

Bio: In 2021, Joe graduated from the University of Redlands, earning a degree in Business Administration with a certificate in Google Data Analytics. In his free time, Joe enjoys exercising, playing video games, and spending time with family and friends.

Shelby Fink

Investment Assistant

At JuiceMedia.IO Since: 2021

Location: Venice, CA

Bio: Shelby comes to JuiceMedia.IO with a Bachelor’s of Science degree in Communication, Public Relations with a minor in Marketing from the University of North Florida. She plays an integral role in supporting the media team as an Investment Coordinator. The Los Angeles native loves to be outside and cherishes her daily power walks. She also enjoys traveling, watching the sunset, live music, and thrifting.

Edmond Rubashamuheto

Media Finance Analyst

At JuiceMedia.IO Since: 2021

Location: Los Angeles, CA

Bio: Edmond comes to JuiceMedia.IO with a wealth of agency and accounting/finance experience. In his free time, Edmond enjoys spending time with friends, playing and following all things basketball, dancing, billiards, and reading. He also likes spending time at the beach and doing some weekend brunches.

Join Our Team

At JuiceMedia.IO, we believe no matter how far technology takes us, it’s not worth much without us humans. If that makes sense to you, we might work well together. We’re always on the lookout for smart, tech-savvy, good-natured people. Check out our open positions below.

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