We provide a unique approach by combining our proprietary technology with deep data, non-stop strategic think-through, and expert personnel. The result: Brand Performance and outcome-oriented solutions for every advertiser.
The Big Five
It’s different for everyone, so we let clients define the outcomes that TV and video should drive; whether it’s visits, sign-ups, leads, calls, app downloads or brand lift.
ML allows models to adapt appropriately and independently. Using the collected data, we build a series of response functions that link inputs (media) and outputs (response).
Using the ML results, we optimize your spending, subject to constraints like budget, day of the week, geography, creative, unit length, and more.
Adapting is the key to success today. We feed in new data, and constantly re-optimize, acclimating to changing audience behaviors and media variables.
Prediction & Management
Based on the optimization, we forecast KPI outcomes and enable fast, free scenario modeling.